Task 1

The text that i will be looking at is; Drake Find your Love- 

There are two main dominant representations on black males when analysing the music video. The first is the dominant ideology represented in the media text that black males are violent/corrupted, this is connoted `through the slow-motion shot of the gang walking towards Drake after he kept pursuing the girl and the close up of his worried expression also anchoring the narrative involved. This representation of gang-culture portrayed by the media has manifested into a dominant ideology of black males and this is shown in the media text.

The other ideology isn't as dominant as the gang-culture representation anchored by the music video as the theme of romance is portrayed as we see throughout the whole video. While this isn't the ideology represented by the press it is the common representation portrayed in RnB videos. This therefore contradicts the main ideology regarding black males as he is not portrayed violently but shown as innocent. This links in with the feminist theory of the “new man” which is how men are not only treating women equally but adopting the roles that traditionally would be associated with women. This is shown in the video as how he is fighting for her; which before would be seen as a feminine move on his part. 
 

A significant theory to consider is Marxism when studying this text, this is shown through the birds eye view shot of the slums of Jamaica, as the audience we can instantly identify that gang culture would perhaps be involved; as Marxists would argue that the upper-class represent the working class through the institutions they control. This is exacerbated through the long shot of the black male wearing the bandanna on his face; which in the media is a connotation of the typical troubled youth and the representation shown by the upper-class.

Another theory to consider is the impact of globalisation. How the video is shot in Jamaica, a developing country, this shows a sense of dystopia as the gangs are in control rather then the police in this case. This also links in with the ideology of black males getting involved in gang culture but in other countries as they are from Jamaica and not America.

The main ideology in the video is black culture, and it could be argued that the youth who consume the text could be influenced negatively as they may perhaps feel in order to gain respect or authority in society, they have to get involved in gang culture, this is shown at the end of the text through the shot of Drake 'defeated' when he is tied up by the gang members. This representation is historically used in hip hop videos which has integrated into this rnb video whereas before in rnb videos there was less of a narrative and there wasn't any violent conflict shown.